So it’s Super Bowl time and frankly, as an Eagles fan who lives in Syracuse…I couldn’t be more dis-interested in the football. It just hurts, LOL. However, as a marketer and creative, I’m VERY interested in the commercials. The Super Bowl happens to also be the …Super Bowl of Advertising!

Today we’re talking through the first Super Bowl commercial released which is from a company who sells used cars online, Vroom (VRM NYSE). We’ll talk about what makes a good commercial and whether or not this one is any good. 

We also get into how perception is reality and the power of using empathy to make a consumers pain feel a lot worse that it really is. 

Have a great week knowing that next week, its already February!

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