Every company starts with a story. Usually that story revolves around a person and a problem they are out to solve. Today is no different. When I spent some time with Carvana CEO, Ernie Garcia a while back we saved a good portion of the interview to release after the initial segment.
Read MoreIt’s been two weeks and I’m STILL having flashbacks about how awesome ClarityCon 2019 was… seriously! I know I touched on the event last week, and how empathy was a key theme across all the speakers, BUT... the reason I threw the event needs to be told, too.
It's hot. Customers don't want to walk a lot for their new car. They want to research it online like everything else they bought this week.
Read MoreAn Autotrader survey found that less than half of 1% like the current car buying process. That's pretty embarrassing. We got a chance to talk to Drive Motors SVP of Customer Experience, Matt Weinberg, about his perspective on how dealers can adapt to better serve their customers.
Read MoreAmazon has changed consumer culture drastically. Customers can go online to find exactly what they want at the price they expect to pay. Has your dealerships moved to an online tool? Your customers want you to.
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